Saturday, December 12, 2009

Tiger's face in the crowd

Tiger Woods has announced his indefinite withdrawal from the golf circuit in order to repair his family life.

I am not sure that Tiger will ever return to golf or his championship form. One thing for certain, though I could be wrong, he will never be "Tiger" again. Tiger was not just the greatest golfer ever, he was a "brand." Like Faust and Dorian Gray, Tiger made a deal and now he is paying the price.

His downfall reminds me of A Face in the Crowd where the character played by Andy Griffith rises from the ranks of country music to TV star and political demagogue (a premature Teabagger) only to be undone when his true feeling are revealed.

Here's the end of the movie from Wikipedia

Rhodes is shown smiling and waving to the camera while in the control room, Jeffries and the technical staff hear him mock his viewers as "idiots", "morons" and "guinea pigs". Aware she helped create the monster, Jeffries pushes switches that throw Rhodes's comments on the air. Furious fans call the network. In a symbolic moment, an unaware Rhodes's popularity is shown plummeting as he rides an elevator going down.

The story ends with a meltdown at Rhodes's penthouse apartment, as Jeffries admits she betrayed him and Matthau predicts his future: that Rhodes is finished as a top-flight entertainer, though he may still salvage some of his career, it will never be the same. An uncredited Rip Torn is shown as "Barry Mills", the next Lonesome Rhodes waiting in the wings until the tutilage of Rhodes' agent. Rhodes ends up threatening to kill himself and pleading for Jeffries to come back, but the spell is broken as she and Mel drive off into the night.

Coming, Tiger's tawdry behavior has foreover tarnished his "brand," but there there are cotnradtictions in the brand that should have made us pause long ago.

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