The Wichita Eagle had a terrible idea for their college basketball preview--a mash-up of sports and fashion. It didn't work for this basketball fan and I doubt it got more women to read the section or to follow college basketball.
Moreover, if they were going to do a fashion of sports twist, they should have looked at the questionable ethics of college sports and athletic apparel. Let us know just how much the workers the workers who make Nike goods are paid. Ask whether public universities should be signing deals with clothing manufacturers who exploit workers.
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