Wednesday, December 01, 2004

Networks Censor Religious Ad

CBS and NBC, and others have refused to air a commercial from the United Church of Christ.

CLEVELAND -- The CBS and NBC television networks are refusing to run a 30-second television ad from the United Church of Christ because its all-inclusive welcome has been deemed "too controversial."

The ad, part of the denomination's new, broad identity campaign set to begin airing nationwide on Dec. 1, states that -- like Jesus -- the United Church of Christ seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation.

According to a written explanation from CBS, the United Church of Christ is being denied network access because its ad implies acceptance of gay and lesbian couples -- among other minority constituencies -- and is, therefore, too "controversial."

"Because this commercial touches on the exclusion of gay couples and other minority groups by other individuals and organizations," reads an explanation from CBS, "and the fact the Executive Branch has recently proposed a Constitutional Amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast on the [CBS and UPN] networks."

Similarly, a rejection by NBC declared the spot "too controversial."

News release from the UCC. You can view the ad here.

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